Webinar Summary: How Brands and Retailers Must Adapt to Attract Gen Alpha and Gen Z

By Getwizer team
May 16, 2022
1 min

Back

With the spending power of Gen Alpha and Gen Z rapidly evolving, companies looking to benefit will need to adapt to truly capture the hearts and minds of this new wave of consumers.

However, these digital-natives are more complex and far more diverse than Millenials and Gen X. This is forcing companies to embrace changes to meet the increased expectations Gen Z and Gen Alpha are demanding from them in terms of values, ethics and social credentials.

To fast track your understanding of the growing power of Gen Alpha and Gen Z, Meghan Roach, President & CEO at Roots joined Jennifer Allison, Head of Global Sales at Getwizer, to take a deep dive into compelling new Getwizer research and offer practical insights.

Watching the webinar, you will learn:

The most important shopping habits for Gen Alpha and Gen Z in 2022
Their diverse online and offline shopping preferences
Why inclusiveness matters deeply to them
How businesses need to adapt to create a positive brand and retail experience

Watch the How brands and retailers must adapt to attract Gen Alpha and Gen Z webinar here:

Talking research How Getwizer Ensures the Highest Levels of Data Quality With Its Unique Three-Layered Approach

Ensuring data quality has become an ever greater concern as market researchers grapple with the need to distinguish between genuine consumer responses and automated or fraudulent inputs. Identifying ...
Talking research Agile Qual Solutions: Bringing Numbers to Life and Delivering Affordable Insights to Research Data

When brands are looking to get to grips with consumer behavior and perceptions, quantitative research is their go-to solution. But quant research often fails to capture the 'why' behind consumer ...
Talking research Getwizer Announces Appointment of Veteran Insights Expert Bruce Friend as CEO to Drive Growth

Getwizer, the hybrid consumer insights platform, announced today the appointment of industry veteran Bruce Friend as its new CEO. Bruce is an industry-leading media and marketing insights executive ...
Talking research Demand for Getwizer’s Insights Reports Increases by 125% To Help Transform Research into ...

Harnessing the power of research data and transforming it into actionable insights can be a formidable challenge. That's where Getwizer steps in with its groundbreaking insights capabilities ...
Talking research Getwizer’s Dream Team Gets Stronger

At the heart of Getwizer is a unique hybrid approach that integrates the very best of tech with the very best human expertise available to deliver a custom, quick and ...
Talking research 2022: The Year Market Research Became Faster, More Insightful and Even More Cost Effective

Driven by innovation, Getwizer has been constantly evolving, adding new features and enhancing others, to keep ahead of the fast paced requirements needed to keep track of the rapid changes in ...
Talking research PRESS RELEASE: NFTs Failing to Gain Traction With Consumers, But Brands Should Remain Hopeful

The popularity of NFTs (Non-Fungible Tokens) remains limited with just under 11% saying they actually own one or more, according to research conducted by Getwizer, the hybrid consumer insights ...
Talking research Building Consumer Awareness is Key for NFT Success

NFTs offer brands multiple avenues to deliver value, but they will need to tackle the relatively low-levels of knowledge among consumers, according to Getwizer’s research.
Talking research PRESS RELEASE: Gas Prices and Extra Expenses Are Top Vacation Travel Concerns, Getwizer Research ...

With the winter holiday season about to kick off, over 70% of Americans have already taken a vacation during the summer of 2022, according to research conducted by Getwizer, the hybrid consumer ...
Talking research Focus on Natural Beauty Driving Growth in Skincare Sector

Sales of skincare products are on the rise, particularly among Gen Z and men, according to Getwizer research.