Consumer Insights Resources

Talking research Agile Qual Solutions: Bringing Numbers to Life and Delivering Affordable Insights to Research Data

- By Hilary Jones 4 min

When brands are looking to get to grips with consumer behavior and perceptions, quantitative research is their go-to solution. But quant research often fails to capture the 'why' behind consumer ...
Talking research Demand for Getwizer’s Insights Reports Increases by 125% To Help Transform Research into Actionable Insights

- By Getwizer Team 4 min

Harnessing the power of research data and transforming it into actionable insights can be a formidable challenge. That's where Getwizer steps in with its groundbreaking insights capabilities ...
Talking research 2022: The Year Market Research Became Faster, More Insightful and Even More Cost Effective

- By Getwizer Team 5 min

Driven by innovation, Getwizer has been constantly evolving, adding new features and enhancing others, to keep ahead of the fast paced requirements needed to keep track of the rapid changes in ...
Talking research Focus on Natural Beauty Driving Growth in Skincare Sector

- By Jody Kleinman 5 min

Sales of skincare products are on the rise, particularly among Gen Z and men, according to Getwizer research.
News & PR PRESS RELEASE: Gambling and Gaming Habits Are Dictated by Your Gender and Generation

- By Getwizer team 4 min

NEW YORK, 28 September 2022 — Research conducted by Getwizer, the hybrid consumer insights platform, has found that almost 46% of American men but only just over 25% of women have placed a bet on ...

News & PR New Retail Report from Getwizer Reveals Parents’ Extreme Frustration With Retailers’ One ...

- By Getwizer team 3 min

Sizing discrepancies lead more parents to shop in-person, says Getwizer Retail Report New York, NY, June 2nd, 2022 – A new report from consumer insights platform Getwizer reveals the extreme highs ...
Events & Webinars Webinar Summary: How Brands and Retailers Must Adapt to Attract Gen Alpha and Gen Z

- By Getwizer team 1 min

With the spending power of Gen Alpha and Gen Z rapidly evolving, companies looking to benefit will need to adapt to truly capture the hearts and minds of this new wave of consumers. However ...
Talking research Going global: Why you need humans to get cultural context right

- By Shira Watermann 4 min

When conducting international research, language is not the only barrier that needs to be overcome. Each market and vertical will have its own unique attributes, no matter how familiar they may appear ...
Talking tech How Getwizer’s building-block approach to consumer insight solutions translates AI and ...

- By Getwizer Team 5 min

If there is one ‘new normal’ companies need to adapt to it is the constant unfolding changes in consumer behavior. These can be rapid and unpredictable, and can quickly erode the market share of ...
Case studies Leveraging AI and automation helped Marketing Architects provide fast, cost-effective research

- By Getwizer team 3 min

Enabling brands to access fast, cost-effective consumer research to pretest their television ads was key in helping Marketing Architects maintain their current customers and attract new business as ...
Case studies Next Insurance found out firsthand just how effectively Getwizer boosts results, cuts costs ...

- By Getwizer team 4 min

Embedding research at the heart of the decision-making process required a different approach for Next Insurance. It needed a fast, innovative solution that would provide a centralized consumer ...
Insight reports How Race Is Playing A Major Role In The NFT Boom

- By Alex Frankel Schorr 3 min

Variety and Getwizer joined forces to research the rapid growth of NFTs, who is buying them and what is hot and what’s not in the world of these digital assets. The world of NFTs has rapidly turned ...
Talking research Turning COVID lemons into lemonade: a spotlight on IHUT

- By Oded Blank 3 min

Last January, the Getwizer consumer insights platform partnered with leading product sampling platform PINCHme to integrate IHUT (in-home usage testing) within Getwizer’s research offering – thus ...
Talking tech A Layered Approach to Better Data Cleansing: How Getwizer Optimizes Survey Data through ...

- By Alon Ravid 3 min

The quality of research data can make or break the business decisions that stem from it. Yet the raw data of market research is a mixed bag at best. Among the thousands of open-ended survey responses ...
Talking research 500 Billion Reasons Why Brands and Retailers Must Adapt Now to Embrace Generation Alpha

- By Getwizer Team 5 min

Brands that connect with Generation Alpha will find their influence on their parents’ purchasing decisions will pay dividends They are Gen Z’s successors and only just turned 12, but Generation ...
Talking tech Centralizing Your Research in One Knowledge Hub

- By Oded Blank 3 min

How to put knowledge management at the heart of your organization The lack of a central location to easily store and quickly share insights data and research reports, means that most insight teams ...
Insight reports The uncomfortable truth — shopping for children can be an emotional rollercoaster ride

- By Oded Blank 4 min

While shopping with children can be a positive experience for parents, the process can also be a nightmare resulting in frustration, stress and exhaustion, according to exclusive research by ...