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Huge Generational Divide in Media Consumption Uncovered by getWizer in new Variety VIP+ Report

By Getwizer team
October 24, 2021
1 min

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Traditional media, still popular with older demographics, is failing to attract a younger audience and will need to transition to more modern platforms if it is to survive. Streaming and gaming services becoming more popular.

NEW YORK, Oct. 21, 2021 /PRNewswire/ — Consumer insights platform GetWizer has partnered with Variety Intelligence Platform (Variety VIP+) to produce “The Demographic Divide” report, highlighting differences in media consumption between the various generations.

The results sound a stark warning for traditional television companies, which overall ranked the lowest in terms of entertainment value.

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