How Covid is changing consumer behavior

By Oded Blank
June 2, 2020
1 min

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A recent study conducted by Nielsen and Getwizer revealed how Covid is impacting consumer behavior.

In a recent joint study by Getwizer and Nielsen, 75% of consumers said they would consider switching to CPG brands that care about those affected by COVID19.

The study also revealed that Corona is also accelerating the adoption of e-commerce in the US:

22% Ordered groceries online for the first time
26% Ordered non-grocery items online for the first time
35% Ordered takeout from a local restaurant for the first time

Discover more research insights from the joint Getwizer/Nielsen study by visiting:
https://www.nielsen.com/us/en/insights/article/2020/a-pandemic-dilemma-go-dark-on-consumers-or-maintain-brand-equity-through-a-cause/

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