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GetWizer Launches Real-Time Automated Data Cleansing Tool To Eliminate ‘Dirty’ Data From the Research Process

By Getwizer team
December 1, 2021
1 min

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By replacing time consuming and expensive manual data cleansing processes, GetWizer’s quick, cost effective, automated solution ensures research data constantly meets the highest quality standards.

NEW YORK, Nov. 30, 2021 /PRNewswire/ — GetWizer, an automated, fully tailored consumer insights platform, now enables market researchers to constantly utilize real-time automated data cleansing throughout the data collection process.

This latest unique feature to the GetWizer platform uses artificial intelligence algorithms to deploy a mix of approaches, including natural language processing, to analyze text in open-ended responses for relevancy and readability. The algorithm automatically identifies problematic data, such as curse words, typos and gibberish, detects suspicious answer patterns, response inconsistencies, and removes ‘speeders’ — respondents who finish the survey too quickly to provide quality answers.

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