These new vibrant generations are putting brands and retailers under more pressure than ever to adapt their product lines and marketing strategies to be more inclusive, according to exclusive research by Getwizer.

 

Gen Z has already transformed retail by forcing companies to think beyond cost and quality, to focus on communicating their values and social credentials. The high expectations now demanded from brands are only becoming more prevalent as Generation Alpha comes of age.

 

Gen Alpha is already a key target audience for brands and marketers due to the increasing influence they have on purchase decision-making within their family. Companies are already investing the time and energy needed to build relationships with what will become the largest generation in history.