Report: Social Media Helps GenZers Cope With Loneliness
GetWizer and Joy Ventures tracked Gen Z social media usage in the U.S. in March 2021 and found that YouTube and Instagram score top usage points with the 15- to-24-year-old demographic, followed by Snapchat and TikTok.
By gender, however, TikTok is number one for girls, while YouTube and Instagram tied for first place with boys.
The research was conducted via an online panel of 1,013 Gen Z participants, varying by age, gender, region, and ethnicity.
-
Talking research How Getwizer Ensures the Highest Levels of Data Quality With Its Unique Three-Layered Approach -
Talking research Agile Qual Solutions: Bringing Numbers to Life and Delivering Affordable Insights to Research Data When brands are looking to get to grips with consumer behavior and perceptions, quantitative research is their go-to solution. But quant research often fails to capture the 'why' behind consumer ... -
Talking research Getwizer Announces Appointment of Veteran Insights Expert Bruce Friend as CEO to Drive Growth Getwizer, the hybrid consumer insights platform, announced today the appointment of industry veteran Bruce Friend as its new CEO. Bruce is an industry-leading media and marketing insights executive ... -
Talking research Demand for Getwizer’s Insights Reports Increases by 125% To Help Transform Research into ... Harnessing the power of research data and transforming it into actionable insights can be a formidable challenge. That's where Getwizer steps in with its groundbreaking insights capabilities ... -
Talking research Getwizer’s Dream Team Gets Stronger At the heart of Getwizer is a unique hybrid approach that integrates the very best of tech with the very best human expertise available to deliver a custom, quick and ...
-
Talking research 2022: The Year Market Research Became Faster, More Insightful and Even More Cost Effective Driven by innovation, Getwizer has been constantly evolving, adding new features and enhancing others, to keep ahead of the fast paced requirements needed to keep track of the rapid changes in ... -
Talking research PRESS RELEASE: NFTs Failing to Gain Traction With Consumers, But Brands Should Remain Hopeful The popularity of NFTs (Non-Fungible Tokens) remains limited with just under 11% saying they actually own one or more, according to research conducted by Getwizer, the hybrid consumer insights ... -
Talking research Building Consumer Awareness is Key for NFT Success NFTs offer brands multiple avenues to deliver value, but they will need to tackle the relatively low-levels of knowledge among consumers, according to Getwizer’s research. -
Talking research PRESS RELEASE: Gas Prices and Extra Expenses Are Top Vacation Travel Concerns, Getwizer Research ... With the winter holiday season about to kick off, over 70% of Americans have already taken a vacation during the summer of 2022, according to research conducted by Getwizer, the hybrid consumer ... -
Talking research Focus on Natural Beauty Driving Growth in Skincare Sector Sales of skincare products are on the rise, particularly among Gen Z and men, according to Getwizer research.
Get started
You too can test anything, anytime, over and over again.
We'll be in touch soon. Privacy settings