WizerOne is all the technology you’ll need in one place. By combining automated consumer testing building blocks into a unique research instance for each and every study, WizerOne builds around your exact needs – to ensure maximum efficiency in minimal time.
Powered by advanced AI and automation that break research down into optimizable units, this core technology is ever learning and evolving, keeping us – and you – truly cutting-edge.
Armed with the special touch of human expertise, our dedicated Wizers will help you to curate the right building blocks to insure you get the automated consumer insights, that you need.
Seamlessly build the question modules for your research utilizing Getwizer’s unique blend of automation and customization. This automatically allows you to select and set up your research questions in an instant. Our highly experienced market researchers then customize each element to perfectly match your specific research objectives.
Funnel Metrics (opinion, consideration, usage, recommendation, call to action, loyalty)
Purchase Questions (ownership, past purchase, purchased most often, purchase intent)
Attributes (unique, relevant, appealing, believable, modern, good quality, easy to use, fits with the brand, good value for the money, etc.) (Importance & Performance)
Measure respondents’ unique perception of how closely a pair of opposing words or phrases describes your product or brand. Getwizer then instantly visualizes how each pairresonates among respondents, providing a profile of the item in question.
Respondents simply click on the area of an image, such as an ad or pack design, that first grabs their attention, and the elements they like and dislike. They then write why. These open-ended responses are attached to the heatmap, and a simple click on a section of the image instantly reveals the associated comments.
This presents a piece of text to respondents, who can highlight specific words, sentences and paragraphs that catch their eye. For each item selected, an open-ended response is attached to identify what they like or dislike about it. By clicking on a selection, the platform allows researchers to immediately review all the comments for that chosen part of the text.
Discover the importance and performance of various product features compared to customized attributes you choose. Answers are automatically mapped to provide an added, automated layer of analysis so you can instantly visualize the importance attached to each attribute and how your product is performing against each one.
Test a large range of product design variations, such as style, color and size. Then let Getwizer’s algorithm analyze the responses to present the most popular ones and the expected increase in reach they will provide. This allows you to select the optimum design variations to gain maximum market reach.
Allow respondents to quickly indicate which are your product’s most and least important product attributes using this automated module. Pitting attributes against each other forces respondents to prioritize them (rather than concluding that all attributes are important). Upon completion you can quickly visualize each attribute and the percentages of people who rated it least important, most important or did not rank it at all.
This pricing sensitivity analysis model allows you to identify the optimal price for your product. The results are represented visually in graph form plotting out the optimal price point computed by the algorithm (based on the intersection of responses from too cheap/cheap to expensive/too expensive)
Select and present various price points to respondents to allow them to choose how much they would pay for your product. The results are automatically presented in a chart highlighting the optimal revenue-maximizing price points.
Get second-by-second feedback as respondents watch your ad. Through the use of a slider bar they can constantly choose from various emotional responses to create a new data point. The results are visualized on a graph plotting out positive and negative responses for each second of the video.
Getwizer automated consumer testing allows for respondents to be exposed to complex virtual shelving environments using eye-catching tests to ascertain how it affects product visibility. The results are automatically displayed using heatmaps to represent the location of the product that first caught their attention.
Using easy-to-create virtual supermarket shelves, respondents are invited to find your product. This is timed and a heatmap shows where and how quickly they found your product. This provides real behavior rather than stated behavior, to optimize your results.
Test the impact of your packaging and advertisements by flashing them on screen for a split second before respondents complete open-ended questions about what they saw. The responses are automatically analyzed with the main elements that impacted respondents detailed in a clickable heatmap.
Open-ended text responses are instantly and accurately analyzed through partnership with Canvs AI, the leading deep text analysis platform. This enables key topics to be instantly identified, giving full transparency of the themes being raised and exposing insights that were previously difficult to extract. This reduces time-to-insight from days to minutes.
Getwizer uses machine vision algorithms to examine the content of the images uploaded by respondents and then automatically tags and categorizes them. This innovative approach allows research teams to quickly gain insights from images uploaded during the research process, rather than rely on the manual process of sorting through hundreds of images.
Implement video questions within your surveys using automated video analytics and editing tools provided in partnership with Voxpopme, the video survey software specialists. Connecting with consumers through real-time video feedback, researchers are able to run an array of agile qualitative studies and enhance their ability to harvest authentic consumer stories using AI to automatically capture open-ended responses.
Getwizer’s IHUT functionality intelligently matches brands with relevant, highly engaged consumers to test products in their homes, via its partnership with PINCHme.com, a leading product sampling platform. This allows you to add to the authentic voice of the customer through the use of videos and pictures, bringing a sophisticated combination of qual and quant.
Build a seamless, automated rewards program into your research projects, using Getwizer’s partnership with Rybbon, an industry-leading digital rewards platform. This removes the hassle of finding, organizing and managing an external program to offer incentives, allowing you to focus on getting the best from sampling your database.
Once your automated research is complete, Getwizer’s research experts add their high quality, strategic and tactical insights to push your business forward. Getwizer’s sleek reporting capability offers these insights using augmented analytics from multiple sources and advanced data visualizations.
Three new additions to Getwizer’s hybrid consumer insights platform now enable an even quicker, more flexible and repeatable research process. Users can instantly duplicate individual elements of research projects, copy and paste bulk items from one project to another and cross-tab questions to …
There are many lessons for retailers and brands to learn by studying the top brands, revealed by Getwizer research, that younger generations are embracing. By Jennifer Allison Gen Alpha and Gen Z are shaking up the world of retail unleashing a tidal wave of diversity and inclusivity.
If there is one ‘new normal’ companies need to adapt to it is the constant unfolding changes in consumer behavior. These can be rapid and unpredictable, and can quickly erode the market share of brands that fail to react. This has catapulted the need for fast, reliable and repeatable …
The quality of research data can make or break the business decisions that stem from it. Yet the raw data of market research is a mixed bag at best. Among the thousands of open-ended survey responses, one finds both valuable insights and quite a bit of bad or “dirty” data. From irrelevant …
How to put knowledge management at the heart of your organization The lack of a central location to easily store and quickly share insights data and research reports, means that most insight teams miss the opportunity to deliver their knowledge to a broader audience. This results in a failure to …
Automation frees up research teams to focus on what they do best During the recent Insights Platform Masterclass: How to Get Started With Research Automation, GetWizer’s SVP of Global Research, Shani Broner, detailed the changes in market research that are driving automation, what criteria we …
How to gain increased value from growing volumes of data. In the past years, businesses in most industries have shifted from having sparse data to having too much data. With the proliferation of data and its increasing volume, including behavioral, social, search, reviews, sales, surveys, telemetry …
Pressure to provide faster, deeper and more cost-effective insights is driving change For many years now, the market research industry has been torn between the desire to align with heavy digitalization occurring in other industries, and the basic need for “jobs to be done”. Supposedly …
Making advanced consumer insights more accessible In the past when you wanted to go beyond simple charts and rudimentary insights into something more robust, you had to leave behind the cost effectiveness of do-it-yourself (DIY) tools and hire a marketing research firm. In fact, one of the …
Keynote presentation at IIeX North America 2018, by GetWizer’s Head of Strategic Innovation, Peter Mackey With AI, the possibilities for the market research industry is limitless. AI pushes the industry to be better and faster. It enables more researchers to deliver more impactful results. At …
Our tech/human hybrid approach makes for research that isn’t only impactful, but also fast, efficient, and surprisingly affordable.
